In-depth market knowledge is essential to position the business in the right segments for maximizing growth and profitability. Qualtran provides innovative marketing strategies encompassing the following :

Market & Customer Segmentation
  • Segmenting & choosing the attractive segments to
    compete effectively in the right space.
  • Targeting the right customers aligned best to the offer.
  • Understanding customer needs & priorities.
Positioning
  • Articulating the customer value proposition
  • What benefits it provides to the customer
  • The basis of competing in the market.
  • How well it is differentiated versus competition.