Our Client:
A Fortune 500 company and a world leader in Energy business
Client’s Challenge:
Our client was looking to grow its India business and wanted to address the pricing challenge in order to keep its operations profitable and be in line with its global brand image.
How we worked together:
- Revisited the long-term positioning strategy of the company & its range of products
- Evaluated its price positioning vs competitors and recommended changes in line with the products’ life cycle stages
- Implemented the new pricing model & introduced tools to capture the price management indicators
- Redefined the go-to-market approach of Marketing & Sales teams
- Recommend a sustainable price control mechanism in line with the company’s business model
Impact:
Realignment - The prices were realigned to match its global image with increase in top line growth.
Increased Profitability - Pricing gains led to increase in profitability, with better discount control and reduced variations in net prices.